Sur La Table Cutlery
Here is a redesign of Sur La Table's cutlery showcase. We wanted to create a space that would elevate knife presentation and help educate customers. Each presentation slides out so the customer can handle and test the knives.
Sur La Table Tabletop
Here is a redesign of tabletop signs. The goal was to drive consistency between diverse collections, highlight important details and offer clear pricing when needed. Copy touches on what makes each collection unique without overwhelming the customer.
